The Problem: Business Basics Aren't Taught
Most of us are expected to just "figure out" how to run a business.
University business programs are filled with theoretical concepts and jargon that don't translate to practical action. Online courses often require days of sifting through content just to find answers to simple questions like:
"Do I need to register a company?"
"What is cashflow?"
"Do I need a website and how do I get one?"
"How do I set prices that actually make me money?"
Business Fundamentals is a straightforward, practical course that cuts through the confusion and gives you exactly what you need to know—no fluff, no overwhelming information, just practical steps you can implement right away.
All yours for 197. Ready to Build?
This Course is For YOU If You...
Feel paralyzed with your business idea, uncertain which steps to take first or where to even begin
Lie awake at night worrying about what critical business basics you might have overlooked
Feel intimidated by confusing business jargon that makes simple concepts seem impossibly complex
Find yourself second-guessing every decision because of conflicting business advice from all directions
Want to scream after hours lost in endless Google searches that only lead to more confusion and questions
Course Overview
Video 1: Designing Your Business
Identify your core values and strengths
Evaluate different business models
Craft a clear, compelling elevator pitch
Match your business idea to your available resources
Video 2: Delivering Value
Specify the problem your business solves
Understand exactly who you're helping
Create a narrative that connects with your audience
Deliver amazing experiences that turn customers into fans
Video 3: Understanding the Numbers
Understand essential business finance concepts
Understand what expenses and how to track them to reduce taxes
Identify if you should register for GST
Learn to pay yourself properly from the start
Video 4: Practical Business Setup
Navigate business registration decisions
Understand tax obligations and GST requirements
Master your responsibilities as an employer
Set up essential systems for legal compliance
Why this Course?
I'll be honest with you, 75% of Australian businesses fail in their first five years, many due to poor fundamentals. While this course won't guarantee success, it will help you avoid costly mistakes that come from not understanding business basics. It will also save you time trawling through government websites trying to find the answers you need.
As a business mentor for startups and new business owners, I've seen how lack of foundational knowledge derails promising ventures. This course addresses the most common early-stage challenges with practical solutions—no theories, no jargon, just straightforward answers to essential questions.
Your Instructor
Hi, I'm Matthew Egglestone, a business coach dedicated to helping new entrepreneurs succeed. I believe everyone should have the opportunity to create something meaningful—whether that's a full-time business or a side project that brings additional income. I'm passionate about giving you the foundation you need to bring your business ideas to life without the stress and uncertainty that comes with starting something new.
Build from a solid foundation, develop your Business Fundamentals
Don't let uncertainty hold you back from building the business you've been dreaming about.
Business Fundamentals gives you the knowledge, confidence, and step-by-step guidance to start your business right, for less than a single hour with a consultant. Answer the right questions, at your own pace, and be empowered to start your business journey.
All yours for 197. Ready to Build?
What Others Are Saying
"After three business books and countless YouTube videos, I was still confused about the basics. Matthew's course gave me exactly what I needed in just a few hours. I now have my business registered, a proper pricing structure, and actual paying clients!"
- Gavin, Freelance Marketer
"After three business books and countless YouTube videos, I was still confused about the basics. Matthew's course gave me exactly what I needed in just a few hours. I now have my business registered, a proper pricing structure, and actual paying clients!"
- Catherine, Compliance Expert
"After three business books and countless YouTube videos, I was still confused about the basics. Matthew's course gave me exactly what I needed in just a few hours. I now have my business registered, a proper pricing structure, and actual paying clients!"
- Nadia, Counsellor
Frequently Asked Questions
How much time will this course require?
The four core videos total just under 2 hours of content. Most students complete the entire course, including the implementation exercises, within a week, spending about 3-4 hours total.
What if I don't have a business idea yet?
That's perfectly fine! The first module will help you evaluate potential ideas based on your strengths and values. Many students have discovered their business concept through this process.
Do I need any prior business knowledge?
Absolutely not. This course assumes you're starting from zero. All concepts are explained in plain language without assuming any background knowledge.
Is this course only for sole traders / start-ups / certain types of businesses?
he principles in this course apply to virtually any business model—service-based, product-based, online, or brick-and-mortar. The examples cover a wide range of business types.
How is this different from other business courses?
Unlike courses that overwhelm you with theory, this program focuses exclusively on the practical elements you need to get started quickly. No padding, no filler—just the essentials that make a difference.
Build from a solid foundation, develop your Business Fundamentals
Don't let uncertainty hold you back from building the business you've been dreaming about.
Business Fundamentals gives you the knowledge, confidence, and step-by-step guidance to start your business right, for less than a single hour with a consultant. Answer the right questions, at your own pace, and be empowered to start your business journey.